Diabetes UK | Amp Shoes

Brick Lane, London | Concept Design | Interior Design | Retail Design | Installation

Located just off Brick Lane in London’s East End Amp Shoes, was a shoe store with a twist – as each shoe represents one of the 135 feet or lower limbs amputated in England every week because of diabetes. The campaign was created with the aim of not only raising awareness of the condition, but to drive people to get tested through the diabetes UK Risk score.